I help startups turn complex products into clear positioning, sharp GTM strategies, and messaging people
actually remember.
About me
I’m a copywriter turned product marketer with an unhealthy obsession with making complicated things make sense.
I’ve worked across nuclear waste, fintech, AI, and Web3—turning complex, regulated, and emerging tech into stories people actually care about. Stories that feel human and hard to ignore.
I move fast, thrive in ambiguity, break very little, and know how to push clarity without pissing off legal.
Sometimes the dog helps.
What I do
Product Discovery Support
User research, competitive analysis, and market validation to pressure-test ideas before they ship. Clear inputs that shape product direction, prioritization, and differentiation.
Positioning & Messaging
Positioning frameworks, ICP definition, value propositions, and core messaging. Turn complexity into language that’s easy to use across product, marketing, sales, and leadership.
Go-To-Market Strategy
GTM planning, launch strategy, and channel alignment built for adoption. A clear plan that connects product, marketing, and sales around how the product actually wins.
Sales & Launch Content
Launch and sales assets that explain the product clearly and consistently. Pitch decks, one-pagers, internal FAQs, email flows, and supporting docs—built to move fast and survive legal review.